About Your Instructor
Helena Poleo is a journalist turned Public Relations professional, who has worked with Fortune 500 companies, elected officials and non profits for over a decade to help them convey their message to the public effectively. Helena has served as spokesperson for several municipal governments, including for the mayor of the largest city in Florida, the City of Miami. She has handled media management and served as spokesperson for national, state and regional and local campaigns, and advised presidential candidates, as well as CEO’s from everything from tech startups to Fortune 500 companies.
Bilingual in English and Spanish, Helena has been featured in CNN, CNN en Español, Univision, Telemundo, MSNBC, CNB News in Canada and NTN24 in Colombia, The Miami Herald, the New York Times and many others.
She has helped clients get over their fear of the media for over 15 years, helping them craft their message and find their voice, and helping them get featured in major national networks and publications.
What you’ll learn in Fear No Media
The Fear No Media course includes ten modules with videos, transcripts and additional activities to assist your practice.
The modules are:
- What is media relations? Brief overview of what media relations means, and why your organization needs media relations.
- An introduction to your instructor, Helena Poleo. A bit of background on your instructor, Helena Poleo.
- Overview of the media and types of interviews. A look at the different types of media outlets, such as print, radio, television and digital, and how to prepare for each type.
- Getting media coverage. An overview of a few tactics to get media coverage for your organization, including an introduction to writing a press release.
- Preparing for an interview. Tips and tricks on how to prepare yourself, and your message, for a media interview.
- Beyond the Key Messages. Techniques that help you go beyond your key messages.
- What NOT to do. Learning what Not to do during an interview can be just as important as learning what to do.
- How to handle difficult questions. Techniques that will help you manage difficult questions beyond the famous “No comment.”
- Physical tips for interviews. What should you wear to a television interview? And what do you do with your hands?
- Conclusion and Final Thoughts. Congratulations, we have reached the end of this course.
How the Course Works
The course is completely self-paced and consists of 10 pre-recorded sessions, followed by suggested activities to practice what you have learned.
- How to prepare for an interview and craft your message effectively and interestingly so the media remains engaged.
- Physical tips for your interview: What to wear, and what to do with your hands during an on-camera interview!
- What NOT to do… just as important as knowing what to do!
- How to handle difficult questions, and not just by running away and hiding from the media!
